Make it easy to remember!

They call me Website Dave because I make websites.

Common Sense Web Design Says to make the domain name easy for folks to remember. That bird site dot com is much easier to remember than Tim Vogle’s 18th annnual southeastern bird show dot com.

Jimmy is a painter and his canvas is somebody else’s brick walls. He doesn’t usually have permission to use these brick walls and Jimmy wants to show off his handiwork but wants no hard evidence that can link him to it. His domain name was jimmy smith spray paint art dot com.

You can’t make this up!

Luckily, being the marketing junkie that I am, helping clients choose a memorable domain name just comes naturally to me.

"The Graffiti Guy" is much easier to remember and we developed a domain name that is just as easy to remember and that keeps Jimmy safely anonymous.

Speaking of design that nobody should want to claim, somebody introduce me to the owner of Johnnie MacCrackens. Irish pubs are usually pretty cool, but their website is about as cool as a lukewarm pint of Pabst Blue Ribbon. A three-way email with an introduction to the owner is the best way to introduce me to them.

Peanut Butter and Sauerkraut - Not Congruent

They call me Website Dave because I make websites.

Common Sense Web Design Says a website should sell one concept at a time. A specialty shoe store shouldn’t try to sell barbecue grills on the same website.

Being the marketing junkie that I am, helping clients focus on one niche market at a time just comes naturally to me.

Bruce has a deli with two locations, which are open for breakfast and lunch. He and his wife started a speed dating company and considered advertising the delis on their speed dating site and vice-versa.

This would have created branding problems at best and credibility issues at worst.

While it could be a good practice to put a coupon for the deli into the speed dating email once in a while, it doesn’t work the other way around.

Luckily, I convinced them that delis and speed dating go together like peanut butter and sauerkraut and we discussed better ways to promote the companies.

Multiple concepts that target the same audience for the same general reason could work.

For example, an insurance agent who owns a driving school could promote both of them together on one site effectively. Several restaurants could band together to make a “dining in this area” website.

A bunch of Irish stores could put together an Irish resource. By the way, the owner of Johnnie MacCrackens needs to talk to me. The bar sounds pretty cool, but the website is banjaxed, laddie. A three-way email is the best way to introduce me to them.

Why a graphics person should be involved in nearly every website...

They call me Website Dave because I make websites.

A picture speaks a thousand words. It defines a company and sets the vibe.

Whirling tools say more than "handyman." A smiling tooth says more than "dentist."

Being a graphic artist, making pictures that speak volumes just comes naturally to me.

Angelo and Nicole opened a Taqueria in Midtown. That’s right. A Taqueria. A hard to pronounce name, especially in Midtown where one-syllable restaurants rule the land.

Luckily, pictures are my playground and I know that a Margarita with a Jalapeno says "Jumping Mexican Party Bar!"

I put drink shakers, spinning margaritas and dancing jalapenos into their website and now when a visitor sees it, they know what’s up within two seconds.

They’ll join the email list, share the site with friends, and go eat there.

The owner of Runaround Sue’s needs to talk to me so I can fix their website and help it put butts in their seats, especially with their off-the-beaten-path location. A three-way email with an introduction to the owner is the best way to introduce me.