VIsuals - Don't overdo the background! Part 4

The best use of a photograph as a background is to make sure it enhances the message rather than detract from it. If the background is getting all of the attention, then what are visitors looking at?

I recently visited a website for a residential cleaning company. They had a picture of their baby boy in a bunny outfit tiled (repeated) all over the background. Now the picture was cute, but it had nothing to do with the company... worse, it kept taking my attention away from the company and their message.

Rule #1 for using a photograph as a background is that there better be a reason for it being there. A photo for the sake of having a photo is counterproductive, but if it is needed to set a vibe or put a descriptive picture into someone's head, then use it wisely.

A good example of this can be seen at Prickly Pear Taqueria's website. Note: There is music that plays in the background of this page, so adjust your volume if necessary.

The photos used in this site were taken to show potential visitors what the facility looks like and how fun it is. It is an integral part of the message, and if planned properly, will drive the point home.

All of the photos in the site share something else in common, which we will discuss later in this series. Photos that don't have this element when used in this manner will fail to communicate the intended message.