Visuals: Mystery vs. Goofy

I would have to say that the most unique client I have had is a company that does ghost tours in downtown Atlanta. The website breaks a lot of rules and does a lot of things that web developers will say "it's not supposed to do."

What can I say? I'm a rule breaker.

Her website, Darkside Tours, uses strong visuals to set the mood and to create mystery. "I don't want to see dancing ghosts" comments Liz DeVaney, owner of Darkside Tours.

She was referring to several of the other ghost tour sites which feature predictable animations: The wide open sinister eyes floating around and staring at you, the ghosts that would pop out when a visitor rolls over a certain spot and yes, a dancing ghost making the whole experience comical.

Luckily, I'm a marketing junkie... I watch a Claritin commercial and know why people feel allergy symptoms when they see it. Visuals are a playground for me, and creating suspenseful scenes from the photographs she provided was a lot of fun...

...and there were no ghosts involved...

...or we're there???